prices will vary from dealer to dealer but I believe H&R's msrp is $229. I paid $200 for my son's 20 gauge two years ago or so. Picked up a brand new Simmons 4X scope on ebay for like $30-40 and it has been absolutely problem free. I also use a Simmons 4X scope on my 12, but mine is the Pro-Diamond recticle and his is just crosshaired.

I only paid about $170 for my 12 deluxe when they first came out, 1995 or 1996 I think. Bought my scope new for like $60 on sale.

Also there isn't a choice, the Ultras are only bull (heavy) barreled. The deluxe gets you the laminated camoflauge stocks, longer forestock and checkering on the stocks, standard is brown walnut and I've seen them dark, light and everywhere inbetween.