standing esterous can be bought for a few dollars cheaper. I work for a company that wholesales code blue, and there wereonly 40,000 bottles produced. the reason se is so expensive is the doe is in heat for about 36 hours, part of that time the doe will not allow the buck to mount her, when she does allow the buck to mount; the buck is pulled off and the urine is bottled. this occurs only in a frame of about 6 hours out of the 36. most other esterous scents are bottled over a period of 18 hours of that 36. we bought 10,000 bottles and we have already sold abought 3,000.yes $36 is expensive but when you consider the cost of hunting i do not consider it to be outlandish, and yes i am able to buy everything at wholesale price.