I look at it all. I look at beam length - to the nose, width - outside the ears with an 1" of daylight each side (18"

, tine length(I like 10" G2's as min. and good graduation or stair stepping down) and number of tines(5 point or as americans call it 10 point) & finally mass ( can't rap the finger and index around the base). All are equally important to me and I know it takes more than just one to be "Trophy".
I also like the knarl and find it hard to refuse a nontypie, you know burrs, kickers, sticker, split brows, crab claws, palmation or the beloved droptine (or heaven for bid the double drop tine)! It just gets me jumping and pumping.