Why the [:'(]?

He's got a good idea that will appeal to a lot of hunters out there.

He isn't advertising a product that's already out there. He isn't asking us to buy his product.

Market research.

Personally it's not something I would pay money for. My cell phone is always on vibrate because I hate it when other people's phones go off and I think it's mine. It's a good idea though, I would pursue it if I were you.