Yeah I saw that to. I guess they spent alot of money to get them to endorse there product. The only think that I don't like is that they make it sound like you can't be successful without it. I am not a believer in it anyway but don't blame a bad hunt on the fact that the hunters didn't have the scent loc gear on from head to toe. Did you notice the one hunt when they said the doe was directly down wind and it didn't matter because they had their suits on. Oh well its still nice to watch any bowhunting show....