I don't want to see 10 pages of Mathew's ads in a magazine
Do you like to read the magazines? Ads pay for a substantial amount of what you're reading. The company with the most ads is paying the greatest share to bring you the mag. The companies that advertise the least, do little to promote the popularity of their brand or to help their dealers sell product. The companies with the most advertising are doing a lot to promote bow hunting. I wouldn't knock them for something as beneficial as advertising.