RE: Bowtech Advertising vs Mathews/Hoyt
As with any business, you're advertising means a great deal. I didn't buy a Bowtech because of their advertising. I bought one after reading post after post and post about the great things coming from them. I do most of my research online and hold a great deal of value as to what others are saying about a product as opposed to what the manufacturer says about their product.
Hoyt and Mathews have been going at it for a long time. The thing that irritated me about Mathews was the outright slams at Hoyt a year or two ago about the cam 1/2. IMO, I think Mathews is a little desperate right now. Where do they go from here? Most all bow companies are straying from the single cam to some form of a hybrid system.
Bowtech products speak for themselves, the they need to do more advertising if they expect to keep up with Hoyt and Mathews. People won't buy if they don't hear about it.