Quilly...they use Norma brass is one reason whey it is so high. Actually 35.00 a box is cheap for Weatherby ammo must have been loaded with Hornady bullets...the regular stuff is in the 40-50 dollar range unless you go to the real big boomers. The ammo is loaded stiffer than the stuff Remington and Federal load because they Norma does not adhere to SAAMI Specs. The ammo especially the Nosler partition load has always been much more accurate than Remington or Federal ammo.