Yup, there are exceptions but most of the big box stores are full of idiots.

Regarding you question, I've tried both the 30.06 as well as the 30.06 protein. When you first put is out it has a sweet odor and seems to attract deer. After a couple of rains it looses that odor and seems to lose it's appeal. The deer have hit it but not like I'd expect them to for the price but the deer in your area responde diffrently. I have had good luck with deer cocain(deer dug a hole to get it out of the ground) but it has little nutritional vaule. I'm thinking of adding the 30.06 to the site of the cocain to see if it will "fool" the deer into consuming it although I have my doubts.

I hope this helps a little to make an informed decision. I've found deer atractants that work but little in the way of mineralized nutrition that deer prefer.