Staying away from the 270 debate! [:@]
To me this points out exactly why some of us go with the Ultra's. The difference isn't huge, no, but enough IMO. 300 extra fps, 3 extra inches to play with and more ft/lbs of energy is fine by me. The 300 win is already a "big gun" and the Ultra just addes a little of everything. I paid the exact same for my 7mm RUM as I would have my 7mm Mag (plus I reload, so costs there or lack of over the counter selections aren't a factor). IMO I'll take the little extras and enjoy that little extra forgiveness out there at that distance. Obviously, the big picture is still, you must learn to sight in your gun for you and shoot, shoot, shoot. Heck a good place boulder will kill an elk.