First, it's not crap. Second, people don't fall for it. They do their research, ask questions and make sure they understand it before they join. I saw a note earlier about a guy that paid $12,000 for a hunt and assumed he got paid $500 for a story and $500 for some video. Wrong! He doesn't understand it. So he dismissed it as "crap" of "smelling fishy". People can't make a good informed decision unless they verify their suspisions. If we only paid for stories, then yes it wouldn't be worth it. But there are 7 ways to get paid. Plus, as an 8th way, owning a business expecting to make money requires you to report that income to the IRS, and therefore you are able to deduct your expenses and equipment as tax deductions. I'm getting over $4,000 back on my taxes as a result, and it won't be questioned.