Over the many years I've been hunting across this country, I have used outfitters a few times. I don't generally look at ads except to get a relative idea of who is who in the area I am wanting to hunt. I then contact and ask for references. Honesty and hard work is absolutely your BEST advertisements. Old men like me tend to chat. If your services are below standard, us old folks will tend to have many long time friends that we chat to A LOT. And they all have friends as well. Get my drift? Same goes for above par services. Word of mouth is absolutely the BEST advertisement one can have in that business.