Bowtech Advertising vs Mathews/Hoyt
 

Ok I have nothing but good things to say about mathews and hoyt, but it is kinda funny that bowtech seems to get almost the same following and respect without all that advertising. I get a lot of hunting Mags and all of them is Mathews this Hoyt that. Watching outdoor channel all I see is Mathews all over the place. Even in other products pictures the guys are shooting mathews. I just got my bowtech and people who dont do much archery hunting are like why not mathews what is bowtech. These people wouldnt know the difference anyway. I just wanted to comment on how good of a following bowtech gets without all the ads and commercials.[/align]__________________[/align]

RE: Bowtech Advertising vs Mathews/Hoyt
 

I thinkBowtech has plenty of advertising.I don't know which magazines you read but Bowtech is all the magazines i read.Not to mention sponsoring bull riders in the PBR and let alone owning 2 bulls in the PBR!I think Bowtechs main and best advertising come from word of mouth;)Not to belittle Matthews or Hoyt but Bowtech kicks A$$!!!!!!!!!!!!!!!

RE: Bowtech Advertising vs Mathews/Hoyt
 

I would say the company that does the best without shoving thier product down your throat is Darton. They have been around for long time and don't advertise much at all.

Bowtech didn't used to have a lot of adds, but they are getting more.

Nothing like mathews though.

Paul

RE: Bowtech Advertising vs Mathews/Hoyt
 

i was going to saythe same newman

RE: Bowtech Advertising vs Mathews/Hoyt
 

Ya they do some but, come on nothing campared to mathews/hoyt, I just think it really speaks for thier product.

RE: Bowtech Advertising vs Mathews/Hoyt
 

As with any business, you're advertising means a great deal. I didn't buy a Bowtech because of their advertising. I bought one after reading post after post and post about the great things coming from them. I do most of my research online and hold a great deal of value as to what others are saying about a product as opposed to what the manufacturer says about their product.

Hoyt and Mathews have been going at it for a long time. The thing that irritated me about Mathews was the outright slams at Hoyt a year or two ago about the cam 1/2. IMO, I think Mathews is a little desperate right now. Where do they go from here? Most all bow companies are straying from the single cam to some form of a hybrid system.

Bowtech products speak for themselves, the they need to do more advertising if they expect to keep up with Hoyt and Mathews. People won't buy if they don't hear about it.

RE: Bowtech Advertising vs Mathews/Hoyt
 

I guess that depends on what part of the country you live in. You would be hard pressed to find a Bowtech dealer in my area that could survive on selling just that manufacurer of bow. Hoyt and Mathews are the predominent sellers in this area.

RE: Bowtech Advertising vs Mathews/Hoyt
 

I haven't seen a Hoyt at any shop I have been to. I do not like the advertising that Mathew's does, which is why I didn't even shoot one. I don't want to see 10 pages of Mathew's ads in a magazine, especially whenpretty much say, "If you don't shoot aMathew's you won't be good".I bought my Bowtech because of the good reviews.

RE: Bowtech Advertising vs Mathews/Hoyt
 

Do you like to read the magazines? Ads pay for a substantial amount of what you're reading. The company with the most ads is paying the greatest share to bring you the mag. The companies that advertise the least, do little to promote the popularity of their brand or to help their dealers sell product. The companies with the most advertising are doing a lot to promote bow hunting. I wouldn't knock them for something as beneficial as advertising.

RE: Bowtech Advertising vs Mathews/Hoyt
 

I don't know. I seem to see many Bowtech advertisements in many of the magazines that I read though, admittedly, I have only seen one of their commercials on one occasion. I do see their name and logo displayed quite regularly during any PBR event.

As for why they have such a great following.....besides producing an excellent product I think that their responsiveness to the consumer both before and after the sale is what has people so enthusiastic about them. How many companies come onto a messageboard and ask you want you want to see in their lineup for the following year? Then, after you buy the bow that you helped to create they then bend over backwards to help you should their be any potential problems.

What else could you ask for?

RE: Bowtech Advertising vs Mathews/Hoyt
 

Mathews: "Catch us if you can!"

Bowtech: "Gotcha!";):D

Seriously, I don't see half as much advertising for Bowtech as I do for Mathews. I do like the Bowtech commercial with the sport bike on the salt flatsbeingbeat by an arrow from aBlack Knight better than any of the Mathews TV ads I've seen.

Mike

RE: Bowtech Advertising vs Mathews/Hoyt
 

Bowtech is running full page color ads in just about every major archery and/or deer hunting publication that I pick up and read. The difference between them and everyone else is that their ads are a lot more subtle and classy. Not a lot going on, just a picture of a bow, an animal, and a small paragraph of text. Definitely a lot less cluttered than some of the other ads that point out every single feature their products offer.

However, in the world of marketing you want to leave people with a lasting impression of your image - preferrably good, but negativity creates a buzz as well. Personally I prefer Bowtech's print ads over many of their competitors, but it doesn't seem as though they're quite as effective since a lot of you either miss them or forget about them.

As for TV/Movies - it costs a lot of money to really start plugging your name onto some of those shows and everyone does it. Bowtech seems to be taking a different angle with the PBR and the truck they sponsored, and it seems to be working. Sometimes being different is good.

RE: Bowtech Advertising vs Mathews/Hoyt
 

Justin.

Your not wrong there take it from someone who spent a day helping out in the booth here at the Dallas PBR.
I dont know how many people came into the booth and shot the bows but I did not get a chance to sit down all day apart from a quick lunch break with Pat and Gene.

Then you get into the arena with about 80 to 90 thousand people and you see this.



IMHO its a great way to get your name out there.

RE: Bowtech Advertising vs Mathews/Hoyt
 

Ya know Aus.....I can see how folks might miss that advertisement. It just isn't big enough. ;)

RE: Bowtech Advertising vs Mathews/Hoyt
 

I like martins adds , and alpine and copper johns . Man those chicks on copper johns tv adds are smoken hot .

RE: Bowtech Advertising vs Mathews/Hoyt
 

You guys that are saying that you prefer Bowtech over "Brand X" because they don't advertise as much is one of the most ignorant comments I've ever heard. Manufacturers advertise to sell their product. The more you advertise, the more people see your product. When it's time to make that bow purchase, which bow mfr. do you think is going to be near the top of the list of considerations? Yeah, the brand that is smart enough to get the word out about their product. Placing ads in magazines that you guys are reading, buying air time on your favorite hunting show, etc., etc., etc. Manufacturers such as Mathews, Hoyt, Easton, Browning (and the list goes on), actually sets aside millions of dollars each year for that local bow shop of yours to advertise not only the manufacturer's core product(s), but your local bow shop as well....all at no cost to your bow shop. And if there are multiple bow shops in a given market, this could be the difference between an average year or an outstanding year in sales.

And if you're not seeing Bowtech in your favorite hunting magazines, you're not looking hard enough...they advertise because they know it works. They do have a nice "word-of-mouth" campaign that appears to work on these hunting forums, but they are certainly not relying on that as their main source of advertising. As they sell more product, you'll see more and more advertising from them. Your favorite hunting character(s) on The Outdoor Channel will surely start shooting their bows, for the right price. Eventually, they'll get sick of the Drury's & Waddell shooting Hoyt, and so many others sporting the Mathews brand, that they'll pay a hunting superstar to shoot their very own. It will happen, trust me. And when it does, some of you shouldn't bad mouth them for doing it. Last I knew, most manufacturers like to sell the products that they produce...advertising is the key ingredient for this.

RE: Bowtech Advertising vs Mathews/Hoyt
 

Never ment to say that is why i like bowtech, I wish I would see two page picture of my allegiance in the mag. The switchback takes up two pages and it is pretty slick I could see why one getting into bowhunting would pick it.

RE: Bowtech Advertising vs Mathews/Hoyt
 

No problem realmfg...I know where you're coming from with it. You "Bowtech Guys" are awfully passionate about your bows and that's commendable and justified...they make a hell of a bow.

RE: Bowtech Advertising vs Mathews/Hoyt
 

Have you ever figured out why Mathews can afford to advertise so much? Their competitors are paying most of the freight in licencing fees for their cam patent. I know that when Allen got his patent on the compound bow I believe each manufacturer I paid $2.60 per bow licensing fee. (Tom Jennings wouldn't pay, got sued, lost and went bankrupt!) It is very interesting that since Darton licensed their cam and 1/2 to Hoyt, and then to many of the others most of them have that style cam in their line, either exclusively or in part. (I am wondering how much this is cutting into Mathew's bottom line.) It's funny that Darton kept a pretty low profile in the advertising, but now almost everyone is using their basic concept. We (my sons and I) are shooting Dartons that we got as soon as we could when they came out with their CPS system. The old adage is that when business is good you advertise, and when it is slow, you advertise more.

RE: Bowtech Advertising vs Mathews/Hoyt
 

I think that the Martin ads should say catch ME if you can. I would be willing to give it a heck of a try!!!!!!!

RE: Bowtech Advertising vs Mathews/Hoyt
 

I just don't like how Mathew's makes it sound like you are not good unless you shoot their bows.