Bowhunting Mag Ad...is this new?
 

So I was flipping through my silver anniversy edition of Bowhunting, and I usally don't pay much attention to the ads other than noticing there's plenty of Matthews advertisements. Anyways, I noticed there's two ads back to back for Hoyt with Dave Cousins featured on both. One is advertising Hoyt tournament wins, the other is focusing on his hunting lifestyle. Are these ads new for Hoyt? I don't remember him being in any ads in Bowhunting. Is hoyt making a surge to compete with Matthews in advertising, or am I just oblivious and these ads have been around for a while. Anyways, I liked the ads...from both a graphic design viewpoint, as well as just having target archery represented in a hunting magazine.

RE: Bowhunting Mag Ad...is this new?
 

It's a campaign that's been ongoing for a few months now...