If I'm just hunting light-med. size game (deer!!) I can't just say Nosler, just like I can't say Hornady. A Hornady SST will be every bit as effective as say a Nosler Ballistic tip, in fact I doubt very much the deer would be able to tell the difference. Pick a bullet design that matches the game you are hunting then mess around with loads until you find a particular one that shoots accurately in your hunting rig! I have a Rem. 700 in .300 Win mag that absolutely shoots awesome with core-junks, I would rather use a "non-premium" bullet that I know is accurate and will work fine for the game that I am hunting than shoot a "premium" Bullet that the gun just does not like.