RE: rifle scope reticles
Sportsmans Guide has just what you are looking for.
It's a Barska, I think 4x16x50 with the lighted reticle. I use one and another one in the next higher power. You want the one that is 4x16x50. The light is adjustable with a reostat and I love mine. Just a little tiny glowing red dot and the AO adusts way down. I've made head shots on squirrels with it from 20 to 150 yards.
It's about $80 and comes with a set of rings.