Forget about the Hoyt or Mathews negative campaigns(those are not the issue that was raised) and it isn't what my argument is about.
I raised the Mathews/Hoyt issue because I feel that that is much worse than what Martin is doing. Do you realize how many people know about Martin Archery because of those adds? Look how many hits this thread alone has because it has the word "sex" in it. You see what this type of advertising does for the sport? The woman isn't what is selling the bow (fully clothed or buck naked), it's drawing the curiosity of the consumer.
I think I'm about done arguing about it though, we're going around in circles and you're having to reach farther and farther for arguments and it's just getting boring now.