these premium bullet ads are the way"NEW AND EXCITING PRODUCTS ARE SOLD".sure they may have some improvements over some of the existing loads,but that does not mean that all of a sudden the others are no good.i have taken whitetail with 150gr fmj .they do not expand at all.the deer was just as dead since it was hit in the right place.i do not think a well placed bullet will allow game to run very far.JMO.