Though I do agree that it was a gamble I must also admit that I cannot really think of any other company that could have probably pulled it off simply because of that "faithful following". Mathews maybe as they do have a loyal following but then again they would be shooting themselves in the foot. Hoyt is respected not only for quality designs but also innovativeness with their devotion to TEC risers and split limbs. They were probably the only company "in the right place and at the right time" to make such a move....again, at least in my opinion.