RE: WHAT is wrong with my bow
It may be that your limbs are just a tad bit weaker than what is specified for your bow. I don't know of any other way to bring up the poundage other than twisting the cables. Maybe someone else here can help more?
I would contact your bows manufacturer and ask about replacement limbs if they are not coming up to the weight that is advertised. If your bow is new they should certainly be under warranty.