Two things--

First, shooters, hunters and sportsmen are notoriously cheap penny pinchers, so the ammunitions sales market IS very price sensitive -- especially among those who never graduate beyond bambi-popping.

Second, IMHO Remington is run from top to bottom by the "bean counters" --- somewhere they have lost it.

Of course if a hunter (in the midst of a $1,000 to $4,000 hunt) wants to hunt with the "blue light special" ammo, then that is his or her perrogative and a common occurance.

Good Luck and Good Hunting,
EKM