More clumping kitty litter. What they built up was a following of people that liked to shoot $10 a bottle powder. They got what they paid for but somehow i doubt those same people will be willing to pay $25+ for the same kitty litter. You can buy Olde Enysford for about the same price or Swiss for a couple dollars more at Grafs so why buy garbage powder that has never proven itself in any NMLRA inline shooting event? Swiss has won more events than just about anything and will give you better speed than anything APP has ever sold. OE will produce more speed and has done well in some BPCR events for pretty much the same price.