I've always contested that a premium bullet is not needed for deer. i would have to sit down and count the number of deer I kill with a little .243 Win and Hornady 100 gr interlock bullets. And as I recall, all but one fell like it was hit by Thor's hammer. I also killed a bunch with a .308 and 30-06 with Rem Cor Lokts. The only rifle I ever used anything close to a premium bullet was my .270 win. That thing lover Nosler Ballistic Tips in 130 gr. Lately I've been playing with cast bullets for my .45-70. Way too much cartridge for deer. But I've grown nostalgic in my old age.
But if someone wants to waste their hard earned $$ on premium bullets have at it. It don't bother me none.