In talking to different people who find out I hunt, I've found that non-hunters are all over the board on hunting. Some have hunters in their families and tend to be more supportive. Some aren't opposed to hunting but want to make sure you're using the meat and not wasting it. A lot of people seem to think that a trophy hunter only keeps the horns and wastes the meat. Most people have no idea about health of a herd or why you would want to remove the older animals before they die a cruel death by starvation, etc. I agree that a lot of shows don't represent the hunting that most of us do. But I can't recall a single non-hunter bring up the topic of some hunting show that he or she watched. From what I've observed, most non-hunters seem to have developed their opinions based on other peoples' statement and feelings. IOW, sound bites and emotions. Some are willing to talk and learn more about hunting. Some aren't. Just the way it is.