Regarding giving away some hunts.....from a marketing perspective, that is a great idea.....best way to really break out is in social media.....have a contest......"like my page on face book for chance to enter for free ________hunt......and/or a fishing trip......if you are really serious about growing a business, I'd offer some deals like that annually.....create a buzz around a marketing campaign like that.....post the winners entire hunting experience with you online