Jeff, no argument about the appeal (or lack of) of the Nitrous cam. To me, when you see a company doing many different things, offering virtually every cam option known to man, they are trying to give customers many choices - which is good for business.

I will say, I' ve always wondered about the fury-x cam. I can now shoot it in my league and then hunt with a typical setup if I want. I like options.

As for the ads, I love them. Sure beats reading Mathews and Hoyt ads, attacking each other non-stop. Those were entertaining at the beginning, but have grown old. I much prefer looking at beautiful women. Since 95%+ of the market are male bowhunters, I think Martin is smart to attract the attention of their target market.