Not sure how your state manages Federal wildlife violations but my experience down here with fishery issues has been. Federal violations = iron fist, State = limp wrist slap.
10-15k for each is not considered substantial to me for the willful intent of the crime they committed. Will they ever do it again, probably. Folks that blatant in their violations will more then likely continue to violate the laws. But will say they are being charge, and if that is what they are fined with and they pay it. Then so be it, that was what the state dictated they deserved, I am not one to argue they should be caned or anything. Have just seen harsher punishment handed down for less, much more often.