To me its not really as black and white as works or doesn't. Scent reduction works.

I say just stick with the facts.

Carbon does reduce scent that is a fact.

Storing gear in an airtight container will reduce scent

Using scent free soap allows you to clean yourself without adding scent

Less scent is good.

Cover scent..I always wonder why we believe some of this stuff. If the smell of the woods covered human scent wouldn't simply hunting in the woods work?

5000 trees surrounding us and we think some acorn scent is going to throw the deers nose off.

Part of the problem with marketing is its not just flat lies as much as exaggeration causing too high of expectations. This is proven by the mention of testing with dogs. Of course it doesn't work for that. Don't let deer sniff you because they will smell you and don't expect to go undetected at 20 yards down wind. Expect it to work realistically and you might be more pleased with the results.

The key word is reduction. Hunt the wind and expect scent reduction to give you a little edge. There is a distance where a bloodhound or a deer won't smell you and the less smell you have the closer that distance would be.

Hunting the wind should be a given.....nothing replaces that. Its not a matter of hunting the wing VS scent reduction. Scent reduction is plan B not plan A. Like when the deer don't do what they are supposed to.

Maybe a nice buck is 100 yards down wind and he doesn't smell you because you have reduced your scent. Then maybe later he makes it around to the upwind side. Maybe because your scent didn't spook him on Tuesday at 100 yards he show up Friday on the upwind side and you get a shot or for that matter maybe that doe that smell you at 100 yards away won't blow for an hour and scare off all the deer in the area.

Maybe because you wore rubber boots you reduced the scent you laid down and when that buck comes through 2 hours after you left maybe he doesn't get spooked and you get him tomorrow