I think it depends where you live/hunt. If you are in the south then things will happen a little later, but if you are in the colder part of the US at this time, then you should see more rutting activity sooner. Right now, I personally wouldn't put much emphasis on lures.

If you have a good buck to doe ratio in your area, then perhaps some light rattling and some grunt calls could be beneficial. Otherwise, just hunt trails the deer frequent between bedding and feeding.