I personally look at price as a factor... I read the reviews, get a general consensus on whether it can handle what I'm going to put it through and then give it a shot if it seems it could weather the pain. So far I have been very pleased with the majority of the stuff I buy, I will say there is a distinct difference in how I look for broadheads compared to camo though.
I look for the cheapest camo, cheap doesnt necessarily mean bad. I bought BPS Redhead gear about 3 years ago, it was damn near the same look as the Dream Season stuff but 1/3 the price. No problems with it!