I don't know why the round isn't that popular. But since it's a european caliber and it's a small bullet I think has alot to do with it. We americans are stuck on the whole it's got to be bigger and faster mentality, case in point jacked up 4x4 diesel trucks that are driven only in town, makes no sense. Looks cool and that's about it. Same with rifle cartridges just cause it's bigger and faster doesn't mean it'll kill an animal more efficiently. I've shot a 7mm Rem mag exclusively for 20 yrs. it has killed deer and never failed to. However, I don't think that it would kill a deer any better than any other caliber if placed in the vitals. That's why I'm looking to retire my Abolt, nothing wrong with it just kinda want to take a step back and have some fun with something new. I think the swede will be just fine.