For a hunting product or call, if you will, that seems a little steep to me. I buy alot of expensive hunting products, but (just my opinion) i wouldnt pay 80.00 for rattling antlers. Nice product and webdite though!! i hope you do well with this because its a great idea, especially for those who cant get their hands on their own. I just think you would sell more if the cost was lower, maybe half that.