I use Burris scopes (signature select line), but I use Nikon Monarch's for my binos.
The Monarch line is excellent (okay, very good), certainly for the money.
http://www.chuckhawks.com/recommended_riflescopes.htm
http://www.chuckhawks.com/scopes_price_class.htm
Look here for price comparison shopping;
http://www.opticsplanet.net/riflescopes.html
Good luck - I think it's a good buy, IMO