Deerslayer is right, Deer Cane requires water. Pour it it on bare ground in a 2-3ft circle and slowly pour a big bucket of water over it. Or pour it out just before a rain. When it gets wet the first time, it starts foaming a little and creates a heat and the deer can smell it. I have used Deer Cane for about the last 8 yrs and it works great in our area. I have several spots that are now 2 ft deep because the deer have wallered them out, licking and pawing. In the late winter you need to add Rack Up, another product by Evolved Habitats(the makers of Deer Cane), to the same spot that you had DC at. The RU, is full of minerals that the does need while bred and while nursing and the bucks use the minerals for antler development. Our deer go nuts over the stuff. If you use it in 2-3 places where you know deer are and you don' t get any results, then there is enough natural minerals in your soil that the deer don' t need it. Deer only eat salt/minerals when their bodies need it. You can' t force it on them. Good luck!