Every rifle has its own personality so what your rifle likes may not be the same as the next guys. Deer are easy to kill so there is no need for expensive premium bullet if you don't want to use them. I would get several different kinds of ammo and try them to see which your rifle likes best. Suggestions are Remington Corelokts, Winchester power point & Powermax bonded, Federal Soft Points, & Hornady Spirepoints. My opinion is stay in the 130gr. class but you can move up if you want the Hornady 140 BTSP have worked great for me in the past. I too am a Hornady fan so that would be my first stop but this year I am shooting Win, Power Max HPs.