If you are a serious shooter and do so very regularly, then handloading might actually save you money.
Or not....
We all know about the viscious cycle:
Reloading makes ammo cheaper therefore more ammo is shot up.
Since you are 'saving' money with every shot, you can easily rationalize to yourself that if you bought more reloading tools, they will 'pay for themselves'
Really the only place where I see that there may possibly be savings is where you are cranking out thousands of rounds of identical ammo per year for for some sort of competitive discipline- trap, IDPA/IPSC, High Power Rifle. Reloading on a single stage press is very inefficient cost and timewise, but the trade off is that you can make very accurate ammo.
anything elsesort of falls into the same mindset as when your wife comes home from shopping and says that she 'saved' your family $300on great sales, but in reality spent $500.