Without a doubt it is easier today than it was 40 years ago. The fact is, it is easier today than it was 25 years ago when I started. The equipment is one huge factor, but also look at the advancements we have today with scent elimination. I understand your point about there being more land back then, but you also have to remember that there is more deer today. Just about all the States have done a great job about managing heards, not to mention what all the hunters are doing as well. With year around food plots, we have healthier deer today with less winter kill off. I look at people passing on 120-130 inch deer today and I am just amazed. Let's not forget that those are P&Y book deer and we let them walk. I hate to tell you this, but I think your boss is going to win this one.