If we saw the same quote - it was 33 million dollars - not bows. They quoted PSE as selling approx. 110,000 bows (from a PSE sales rep). I agree that a lot of this info must be from guesses and rumors. I would also imagine that some people can come up with well-informed guesses.

I personally find Mathew' s sales figure of $33 million to be quite impressive considering they do not sell any low-end bows. Anyone affording a Mathews could have bought whatever they wanted. The person buying a PSE Nova or a Hoyt Magnatech might have preferred the Mathews, but couldn' t afford it.

Just wondering - are all bow companies privately owned? Any public companies would have to publish this data for stockholders.



Added:

I don' t think it' s numbers of bows that determines King of the Hill. Would anyone consider PSE the king, if they sell 100,000 Novas in Wal Mart, and very few top end bows? Also, no matter what any business challenged individual might think, bow companies are not in business to sell the most bows, they are in business to make the most money. If Hoyt lowers, their top of the line bows, to $100 each, I' ll bet they set all kinds of numbers records. However, they' ll lose lots of money and be out of business shortly thereafter. The King is such, because they sell lots of bows and make lots of money, which enables more research, new designs, more advertisement, and even more sales.

I remember seeing Parker on a list of fastest growing companies in the U.S. a year or two ago. In order to get on this list, they had to release some sales information. I know many companies (private including), give this information to Dun and Bradstreet, freely. It may be that sales volume is not that hard to figure out. I do know that if I have the highest sales volume in an industry, I' m going to feel like I' m the King of the Hill. Also, given the penchant for people at the bottom to sling mud at the people at the top, I' d say that Mathews is most likely King of the Hill.