I'm pretty lucky. My wife thinks all guns and bows look alike and wouldn't even notice a new treestand in the pile. The trick is dispose of all cardboard as quickly as possible and don't leave any Dick's or Cabelas bags around.
My standard answer is that oldthing has been around for years no matter what it is. Plus I don't flich when she orders a new couch or something. I just go for the ride.
