I just bought a Leupold VX III, in 2.5-8x. I did a great deal of shopping and comparisons. I liked Leupold for tradition (I already owned an older scope) and rugged feel. I liked the Nikon Monarch for easy click adjustments, it felt really precise and easy. I liked the Zeiss Conquest for optical clarity.

Somewhat off the main topic, but I hated the Svaroski! It finished dead last in every category I could think to apply in the stores.I also hate their binoculars, a family member owns a pair and I honestly wouldn't give $200 for them. Usually you get what you pay for, but I don't see it with Svaroski.