Down ..what 1 or 2 %? Is that the decline in sales? That's nothing.You can't blame that on low deer numbers. Kid's just don't find hunting their kind of fun anymore and I blame the disgruntaled parent.
Actually it's anybody's guess w/o age stats to find where sales dropped. Was it younger people or older? I don't know where to get that info> DO YOU ??

And What group??