I have a theory that goes like this.

I've been reading and watching tv shows about hunting whitetails for over 40 years. I must have read thousands of articles about the "rut". I still continue to read them, here's why. If I read 10 articles about the same thing, there is a chance that the way a particular author has worded his article that will make something click for me. Even though the 9 other authors have basically said the same thing. It's hard to explain, anyone know what I'm talking about?