If I can add my two cents worth, I will begin by saying that I do agree with the replys, to a very good question and this is something I myself have personally experienced quite a bit. My hunting buddy owns and operates his own Bow Pro Shop and most times I get a good peek at his costs and obviously, is aware of his retail prices on these items. As mentioned earlier, his volumes are no-where close to Cabelas or Bass Pro--neither is his operational costs, but there's also the smaller outdoor shops to compete with and sometimes their prices does not differ that much. In your case, you're picking a $100 saving, buying your accessories elsewhere..but to put a 'price' on friendship isn't something easy for me to do. It's more about the 'balance'. Yes, I do buy things more expensive at my buddy's shop compared to other suppliers, sometimes, but if and when I damage something on my bow, break a fiber optic pin, need a few vanes replaced, change my cable or string on my bow and the list goes on--most times this is all 'on the house'--no charge. For me, it's how far I will go to save a penny and what's the balance in what lies ahead. Of course,if indeed you're a good friend with the owner--you should bring him up-to-speed with the competitor prices--not to sound as though you were shopping around--but let's face it, he has to be competitive to survive the 'rat-race'also and you could very well be doing him a good,opening his eyes to what's out there. Smetimes it's hard for them to beat the prices because of different volume discounts, but most times a good businessman/woman will do whatever he/she can to satisfy their customers. For me it's hard to put price on genuine people, someone I can depend on, sometimes you win---sometimes you lose--balancing the sides will keep you on level ground....let your conscience be your guide. Just my opinion.