Wow! I can't believe the replies I have seen here. Calling a world class archer "stupid" because he or she wants the best equipment for their game. And to answer another question, yes, the archers are that consistant. They can and do see a difference with their equipment at this level.
The statistics don't lie, these arrows make a difference in the game they were designed for.

How many of you can shoot a recurve, 90 meters (100 yards), with fingers, into the gold (4.8 inches in diameter), outside, in the wind, without a peep, with the worlds best standing next to you? Nobody on this board can, so who are you to judge the equipment these folks use.

If you don't feel you need them, don't buy them. But I can't believe people here are calling them "stupid" and saying they are victims of marketing. Unbelievable????

And for the less than world class archer that competes seriously, confidence is everything in the mental game of target archery. If you believe in your equipment, you will shoot better. Those arrows do make a difference.

John