I think the biggest thing a new company could do to stand out above the rest would be to offer a variety of different specs. For example I know alot of guys who wont buy mathews because they want split limbs. Alot of people wont buy hoyt because they want solid limbs. I'm stuck shooting the pearson anaconda because I love the bio-grip but I would love to have the bio-grip on a solid limb bow with an ata of 38" and a 7.5" brace height. Alot of people feel the same way I do. The key word VARIETY!

"Nocked,cocked & ready to rock"