Hey Steve.
I believe you may have misinterpreted my last reply and that's probably my fault.
When I said "Buyer Beware" I didn't mean "Beware" of the Canon SX20IS, I meant "Beware" of misleading marketing and advertising claims.
For example:
"8 megapixel image quality" or "8 megapixel performance" means it's a 6mp camera "enhanced" to 8mp.
or (as jimmy mentioned):
"The more megapixels the better"
(for more on this check here: (
http://petavoxel.wordpress.com/2010/...indle-example/ )
and:
28-560mm "equivalent"
"The camera is just a tool."
You are absolutely correct. But, let's not overlook using the right tool for the job. The SX20IS may be an excellent "Point and Shoot" camera for someone new to photography. Can you use it for wildlife photography... of course you can, but... is it really the right tool for wildlife photography? I guess the answer would depend on whether you are a person with some photography experience who would like to specialize in wildlife photography or you are a beginner looking for your first camera. In the case of the latter, consider the SX20IS, in the case of the former,consider the DSLR.
Let's face it, the photography market, like many other markets, preys on the uninformed consumer.
What I'm really trying to say is: Don't just take the word of a camera salesperson, or the glorified product descriptions you find on the web, do your homework before spending your hard earned pennies.
Sorry for any misunderstanding.
Edit: To reply to your edit.
"I don't feel the terminology is misleading at all. It has been well known since the earliest digital SLRs that the sensors are not, until recently, the same size as full a full frame of 35mm film. I feel that the terminology puts the effective optical zoom
of the lens in a form that most people can understand."
I disagree. I believe it is misleading and most people don't understand the terminology.