I'm sure many of you by now have seen the new Martin ads. It is really sad to me that they have to stoop to the level they do to sell bows. It is hard enough for me to convince my wife to embrace the sport I love without receiving magazines with women on the cover half dressed in provacitve poses. I also don't like having to explain to my children why "dad would want a magazine like this" I have never shot their bows (and never will now), but they must be an inferior product if they must stoop this low to sell their product. Here is an email I sent them.
To whom it may concern:
I recently ordered " Bowhunter" magazine. I feel compelled to write to you and let you know how disappointed I was when I saw the back of the magazine to find a woman in a(n) obscene/provacative
pose. Is it really necessary to have this type of picture on your ad in order to promote your product? By the way, my 8 year old son wondered why his dad would get a magazine with a girl posed like that. I would like to respectfully ask that you re-think your advertising campaign/pictures. After all, isn't your product good enough to reel customers in without this seductive advertising?
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"It's not the size of the dog in the fight..... It's the size of the fight in the dog."
Hopefuly your 8 yr. old boy won't grow up and be as closed minded as you. I don't even shoot a Martin but wake up dude, this is 2004 and look around, sex is used in all aspects of advertising. Watch T.V. and all the ads, they use sex appealing women to sell there products or some handsome guy advertising to sell woman there product. I say you need to lighten up, you ain't going to change it, you don't even have to accept it, but you need to explain to your 8 yr old thats what advertisers do is use SEX APPEAL to promote there product. What does your evening news anchor woman look like? Whom esle would they use, Phylis Diller? Your boy is going to be exposed to it some day, explain it to him now.
Maybe right,.... maybe not, just my opionion. Bobby
I have been with Bowhunter for a few years now
and firmly believe that if there were a breach of
moral issues involved with Martin Archery Mr.
M.R.James would not allow this ad to appear in
or on their magazine.The ad did not appear to be
of a nature that would suggest any wrong doing,
my grandson saw it and didnt say anything about
it,hes seven.I hope that it does not sour you about
Bowhunter and their staff,they appear to be great
people and care about bowhunting and the public
they serve,just my thoughts,take care.
__________________
Happiness:My Ten Point,my dog,on my Rancher headed
to the ground blind!
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Just because I have high morals does not mean that I am closed minded. It is just my opinion that an archery magazine is no place to sell sex. If it continues, I will stop subscribing to it. Archery should be able to be a family sport. I would expect something like that if I turned to MTV or Maxim magazine came to my house. I should not have to be in a position to have to explain things like this to my kids. I subscribed to an archery magazine, not Playboy. And just because sex is everywhere doesnt mean that it is right. When you feel strongly about something, do you just stay quiet and let things be? Grow a backbone. This is something I feel strongly about, so I chose to let Martin know about it.
__________________
"It's not the size of the dog in the fight..... It's the size of the fight in the dog."
That's tough talk from a guy who lives in "Flower Mound, Texas". Where men are men and sheep are nervous.
Lighten up Swamp Dawg... it's only an add. It's not the end of the world and your kid has been subjected to more than that from the mobs in school. They taught him the F word and everything.
You lighten up. This guy is just speaking the way he feels. You dont have to agree and neither does anyone here. The comment about Texas is uncalled for. Your from Maryland for crying out loud.
There ain't no sheep in Flower Mound! But it's close to Grapevine Lake and Lake Lewisville, a couple of party hardy lakes on the outskirts of Dallas where you can see more skin in 5 minutes than you can in a hundred years of Martin ads.
There was a post about this a while back and it caused a lot of argument. That picture was just good marketing in my opinion But seriously, it doesn't necessarily promote sex or anything like that.
If you didn't buy a product because of women being photographed in "provocative and sexual poses" then you would be living in the woods all by your self. You certainly wouldn't have an automobile of any kind, motorcycle, guns, bows, knives, ATV's, deer scents, DVD players, shampoo, M&M's, snickers. The list goes on and on and on and on and on and on and on and on.............. You certainly would not watch a second of television or any movie made within the last 20 or 30 years. Even P.B.S. has more provocative programing than those Martin ads.
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"The danger to America is not Barack Obama but a citizenry capable of entrusting a man like him with the Presidency........... Blaming the prince of the fools should not blind anyone to the vast confederacy of fools that made him their prince. The Republic can survive a Barack Obama, who is, after all, merely a fool. It is less likely to survive a multitude of fools such as those who made him their president."
My Email to Martin Archery
an ad is an ad ...and it won't change for awhile
