"By Christmas when, two and a half tons of rocks had been sold, three-fourths of all the daily newspapers in America had run Pet Rock stories, often including Gary Dahl's tongue-in-cheek revelations about how each rock was individually tested for obedience at Rosarita Beach in Baja, Mexico, before being selected and boxed. A million rocks sold for $3.95 apiece in just a few months, and Gary Dahl - who decided from the beginning to make at least one dollar from every rock - had become an instant millionaire."
"Dahl quit his job in advertising and formed Rock Bottom Productions and two years later he was interviewed by Don Kracke, the inventor of Rickie Trickie Sticky bathroom appliques, for Mr. Kracke's book How to Turn You Idea Into a Million Dollars. Dahl confided to Kracke, "I've got four more ideas. Wait 'll you see'em!" We have been unable to determine if any of the four ideas have seen the light of day."
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Product naming is a very important part of marketing.
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I thought all writers drank to excess and beat their wives. You know one time I secretly wanted to be a writer.---C.K. Dexter Haven
revelations about how each rock was individually tested for obedience at Rosarita Beach in Baja, Mexico,
Wish i could be tested on how well i could sit,stay,laydown on the baja beachs right now.
I could be maybe tested to beg
A chair a fishinpole some warmth&
The smell of the sea in the air , smooth coconut oiled bunbuns , coldpineapple drinks &........ but i have to go out onto the ice/snow world here to fetch a turkey& a ham, give away a lill more food& a few presents to the marines etc.
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