MOUNTAIN VIEW, Calif. - A coalition of technology companies and environmental groups launched an initiative Tuesday to conserve electricity and curb
global warming emissions by making the world's computers and servers more energy-efficient.
The Climate Savers Computing Initiative, organized by Internet search leader Google and computer chip maker Intel, sets ambitious industry targets to ramp up the energy efficiency of computing gear over the next four years.
Backers include Dell Inc., Hewlett Packard Inc., Hitachi Ltd., IBM Corp., Lenovo, Microsoft Corp., Sun Microsystems Inc. and Yahoo Inc. It's also supported by the Natural Resources Defense Council, Pacific Gas & Electric Co., U.S. EPA and the World Wildlife Fund. (MSNBC.com is a joint venture in which Microsoft is a partner.)
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The plan aims to cut the amount of electricity computers consume in half by 2010 using existing power-saving technologies. Currently, the average PC wastes about half of the power it consumes, while the average server squanders about one-third, officials said.
"Let's create a more efficient IT industry by driving up the efficiency of computers," said Pat Gelsinger, senior vice president for Intel's Digital Enterprise Group. "We think we can have huge savings in terms of carbon footprint and energy costs."
The initiative is expected to save more than $5.5 billion in electricity costs by 2010 and reduce greenhouse gas emissions that contribute to climate change by 54 million tons annually "” an amount equal to eliminating 11 million cars or 20 large coal-fired power plants each year, company officials said.
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