My personal preference is Abu Garcia, that's why I own 4. Most of the models I have aren't made anymore, but I have always had good luck with them. I think they may still make the C5 Mag-X. I noticed they just came out with a new Ambassadeur D6 that looks tempting. I also like the Torno. It is a low profile design, but the spool on those things is sssmmmooooooooootttthhhh. My cousin has some Shimano reels. His Calcutta freswater is probably one of the best reels I have ever used. I know another guy that swears by Quantam. That's the only brand he'll even consider. I've got an uncle that only uses Diawa. Ask any of us, we'll each give you a different opinion. I think most manufacturers make good reels. As with most things, you get what you pay for. I have never had a reel that I payed over or around $100 for and felt cheated. I have paid less for reels and felt like I got ripped off nearly every time. Things to consider are size, gear ratio, line capacity, anti-reverse, and ball bearings. I guess if I were buying one today in your price range, I'd look at:
Shimano Calcutta
Abu Garcia Ambassadeur D5 and D6, and Torno
Quantam Accurist PT and Energy PT
Pflueger President
Diawa Advantage Super Tuned
Browning Midas
Johnny Morris Signature Series
Cabela's Prodigy
Cabelas also has a buyer's guides that might be helpful.
Selecting the Right Reel
Casting Reels
Selecting A Bass Rod
Hope this helps.